MOST MEN DON'T REALIZE WHAT THEY'RE PUTTING ON THEIR SCALP EVERY DAY
That $10 shampoo bottle in your shower? It's loaded with:
- Sulfates that strip your scalp's natural oils (causing dryness and follicle damage)
- Parabens that absorb through your skin and disrupt hormones
- "Natural" products that mimic estrogen in men
- Synthetic fragrances hiding dozens of undisclosed chemicals
The worst part? You've been told these ingredients are "normal." They're not.
Your hair—and your hormones—deserve better.
THE PRO-MAN ALTERNATIVE
Built on a simple philosophy: your health isn't negotiable. Your results shouldn't be either.
🚫 WE REFUSE TO COMPROMISE
- No systemic DHT blockers that mess with hormones
- No tea tree or lavender oil (estrogen mimickers)
- No chemicals that put profits over people
🌿 WE USE WHAT ACTUALLY WORKS
- Caffeine to wake up dormant follicles
- Peppermint to flood your scalp with circulation
- Ginseng to energize from the root
💪 WE BUILT IT TO LAST
- 60+ washes from a single bar
- Zero plastic, zero waste
- Maximum impact, minimum bullshit
WHAT GOES ON YOUR BODY MATTERS
🧪 AMINO ACIDS
+ BIOTIN
The raw materials your body uses to build keratin. We give your follicles what they need to do their job.
💧 PANTHENOL + NIACINAMIDE
One thickens each hair shaft instantly. The other builds long-term scalp health. Both non-negotiable.
🌿 PEPPERMINT OIL
+ CAFFEINE
Increases blood flow on contact. Research-backed. You'll feel it working within seconds.
... AND A LOT MORE
ingredients that work in synergy with each other. We don't skimp on ingredients to save money and you can rest assured you're getting the best you can get.
WHAT WE NEVER INCLUDE
❌ Systemic DHT Blockers
(finasteride, saw palmetto—we don't touch hormones)
❌ Tea Tree or Lavender Oil
(proven estrogen mimickers in men)
❌ Sulfates
(cheap detergents that destroy your scalp's natural barrier)
❌ Parabens or Phthalates
(endocrine disruptors hiding in plain sight)
❌ Synthetic Fragrances
(proprietary blends concealing God-knows-what)
WHO THIS IS FOR
🎯 YOU SEE IT COMING
Your hairline's creeping back. Not bald yet, but people are starting to notice. You want to act now—without gambling on finasteride or settling for snake oil.
🎯 YOU TRIED THE "SOLUTION" AND QUIT
You took the pill. The side effects weren't worth it. You need something that works without the cost.
🎯 YOU READ THE LABELS
You already ditched parabens and synthetic fragrances everywhere else. Why would your hair care be any different? You want results that align with your standards.
WHY WE MADE TOXIC
Like a lot of guys, I started noticing thinning hair in my late 20s.
My best friend had hopped on finasteride a few years before. Watching what those side effects did to him—I knew that path wasn't for me. My masculine essence isn't for sale.
So I went down the rabbit hole looking for real solutions. But I realized most products don't work. And the ones marketed as "natural"? Many are just as damaging to your health, loaded with hormone disruptors hiding behind wellness buzzwords.
I decided to build something better—with non-negotiables from day one. A shampoo bar that uses hair-boosting ingredients and leverages scalp permeability to improve it's health.
No hype. No hormones. Just honest ingredients that work.
Alex - cofounder of TOXIC