WE BUILT THIS BECAUSE HEALTH MATTERS.
A natural hair solution for men who refuse to compromise their health and their results.
HOW IT STARTED
I started noticing my hair thinning in my late twenties. Just enough to make me hyperaware every time I looked in the mirror.
My best friend had hopped on finasteride a few years before. I watched what it did to him. The side effects weren't worth what it cost.
When my own hairline started creeping back, I knew finasteride wasn't an option.
But having a bald father and grandfathers, I wasn't ready to just accept it as fate either.
So I went on a quest to save a family curse. I researched every natural alternative, read every study, tested products, ...
What I found was worse than I expected.
Most products don't work. The active ingredients are watered down or poorly formulated. They're designed to make you feel like you're doing something, not to actually deliver results.
But here's what really got me: Even the products marketed as "natural" and "safe" were loaded with hormone disruptors.
Tea tree oil. Lavender oil. Parabens hiding in "clean" formulations. Sulfates stripping your scalp bare while claiming to "nourish."
The wellness industry talks a big game about being better than Big Pharma. But they're just selling you different chemicals without any care about your health.
We don't act healthy.
It's what we're all about.
So we might as well call ourselves TOXIC.
HOW WE BUILT IT
NON NEGOTIABLES FIRST
We started with principles, not products.
Non-negotiable #1: No systemic hormone disruption
- No systemic DHT blockers (finasteride, dutasteride, saw palmetto)
- No tea tree or lavender oil (proven estrogen mimickers)
- No parabens or phthalates (endocrine disruptors)
Non-negotiable #2: Ingredients that actually work
- Not "natural" for marketing purposes
- Science-backed actives with real research behind them
- Caffeine, peppermint, ginseng—ingredients shown to increase circulation
Non-negotiable #3: No compromise on quality
- Made in the USA
- Small-batch production (we make every bar ourselves)
- Zero synthetic fillers or cheap substitutes
We spent months testing formulations. We worked with early testers who gave us brutally honest feedback. We refined the recipe until it delivered real, consistent results.
The result:
TOXIC
A shampoo bar that supports hair growth and scalp health naturally—without touching your hormones, without harsh chemicals, without the side effects.
WHO BUILT IT
Alex
Co-Founder & CEO
Passionate creative health guy that wants to make the world a better place. I like to take care of the thinking and telling John what to do.
† Proud follower of Christ
John
Co-Founder & CPO
The down to earth operations guy. I like to tell Alex what not to do. Fastest executant in the West. Alex wrote this. I'm busy figuring out logistics.
OUR PHILOSOPHY
WHAT WE STAND FOR
We believe your body isn't a science experiment.
Too many companies treat men's bodies as problems to be "fixed" with hormones, chemicals, and whatever's cheapest to manufacture.
We think you deserve better.
We believe natural doesn't mean weak.
The right ingredients, properly formulated, can deliver real results. You don't need to choose between effectiveness and safety.
We believe in transparency.
Every ingredient is listed. Every claim is backed by research. No proprietary blends hiding junk. No "trust us" marketing.
We believe in doing it right, even when it's harder.
Small-batch production costs more. Natural ingredients cost more. Refusing to cut corners costs more.
But your health isn't negotiable. Your results shouldn't be either.
We believe men who care about their health shouldn't have to settle.
You read labels. You research ingredients. You refuse to put junk in or on your body.
This is for you.
WHAT'S NEXT
TOXIC started with one product: the SUPERSHAMPOO hair growth bar.
But the problem we're solving is bigger than just shampoo.
The problem: Men's grooming products that come with unacceptable trade-offs.
The solution: Building a complete line of hormone-safe, science-backed man essentials.
Coming soon:
- Scalp tonic (Sprinkle in the morning and keep it all day for increased hair growth effects)
- Ball wash (Supports your testosterone and delivers quality nutrients straight to your jewels)
- Toothpaste (without chemicals you're not supposed to put in your body)
We're building slowly and intentionally. Every product will meet the same standards as the hair bar.
GET NOTIFIED WHEN WE LAUNCH NEW PRODUCTS
BUILT FOR MEN WHO REFUSE TO COMPROMISE
If you've made it this far, you're probably like us.
You've read the Reddit threads. You've seen the horror stories about finasteride. You've tried the unhealthy "natural" products that didn't work.
You refuse to settle for drugstore chemicals or false promises.
We built this for you.
Try TOXIC risk-free for 90 days. If it doesn't reduce shedding, improve scalp health, or deliver visible results—we'll refund you.
Your hygiene shouldn't compromise your health.